Business Paper

The American Book Design brochure is designed to catch the attention of people looking for graphic designers of children's books. It is important that the overall look of my website and business material express the fun atmosphere of graphic design and the characters I have created in Illustrator. 

This piece was created in Adobe InDesign and the photographs and logos were provided. The brochure is divided into four panels and to avoid hard lines on the press there is a solid background of white which creates a sharp contrast in the artifact. 

The Paws & Claws logo was created in Adobe Illustrator with the shape and object tools. There is an upward movement with lots of motion to make the logo whimsical and yet still holds the appearance of a serious business. The image is well balanced, has nice contrast, and movement. This assignment was to be created for people with money to spare and who spent that money on their fur babies. The gold color represents wealth, and the black is a perfect contrast to the gold. It follows the consistent curves of the yin yang in all elements and the lazy cat, as its focal point, is a perfect reflection of the pet massage world they wanted to promote. 

The Australia brochure was created in Adobe InDesign. It is an interactive piece for print and the web. It has links and the images change on roll over. The color combinations are natural and complimentary. 

Presented here is a complete set of American Book Design's branded material. It includes a resume, business card, booklet, letterhead, and envelope. Every company needs the basics to polish their business and the logo and colors are a large part of the brand.